---
namespace: aiwg
name: marketing-status
platforms: [all]
description: Project directory path (default current directory)
commandHint:
  argumentHint: '[--report-type value] [--focus-area value] [--project-directory value] [--guidance "text"] [--interactive]'
---

# Marketing Status Command

Generate comprehensive status report across all active marketing initiatives.

## What This Command Does

1. **Aggregates Status**
   - Active campaigns
   - Content production
   - Creative projects
   - Analytics highlights

2. **Identifies Issues**
   - At-risk items
   - Blockers
   - Resource constraints

3. **Provides Recommendations**
   - Priority actions
   - Resource reallocation
   - Optimization opportunities

## Orchestration Flow

```
Marketing Status Request
        ↓
[Project Manager] → Project Status Collection
        ↓
[Campaign Orchestrator] → Campaign Status
        ↓
[Production Coordinator] → Production Status
        ↓
[Marketing Analyst] → Performance Highlights
        ↓
[Reporting Specialist] → Report Generation
        ↓
Comprehensive Status Report
```

## Agents Involved

| Agent | Role | Output |
|-------|------|--------|
| Project Manager | Overall status | Project tracking |
| Campaign Orchestrator | Campaigns | Campaign status |
| Production Coordinator | Production | Asset status |
| Marketing Analyst | Analytics | Performance data |
| Reporting Specialist | Reporting | Final report |

## Report Types

| Type | Audience | Content |
|------|----------|---------|
| Daily | Team | Quick metrics, blockers |
| Weekly | Team + Management | Detailed status, actions |
| Monthly | Leadership | Summary, trends, outlook |
| Executive | C-suite | High-level, strategic |

## Output Artifacts

Saved to `.aiwg/marketing/reports/`:

- `status-{date}.md` - Status report
- `dashboards/` - Dashboard data
- `action-items.md` - Priority actions
- `risk-register.md` - Active risks

## Parameter Handling

### --guidance Parameter

**Purpose**: Provide upfront direction to tailor priorities and approach

**Examples**:
```bash
--guidance "Executive summary for leadership"
--guidance "Focus on risks and blockers"
--guidance "Include competitive context"
```

**How Applied**:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context

### --interactive Parameter

**Purpose**: Guide through discovery questions for comprehensive input

**Questions Asked** (if --interactive):
1. What is the reporting period?
2. Who is the audience for this status?
3. What level of detail is needed?
4. Are there specific concerns to address?
5. What format is preferred?

## Usage Examples

```bash
# Weekly status
/marketing-status --report-type weekly

# Executive summary
/marketing-status --report-type executive

# Focus on campaigns
/marketing-status --report-type weekly --focus-area campaigns

# With strategic guidance
/marketing-status "Example" --guidance "Your specific context here"

# Interactive mode
/marketing-status "Example" --interactive
```

## Success Criteria

- [ ] All active initiatives covered
- [ ] Status accurately reflected
- [ ] Issues and risks identified
- [ ] Actions prioritized
- [ ] Report delivered to stakeholders

## References

- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent status collection orchestration
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/vague-discretion.md — Measurable status and risk criteria
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference