brand-review

---
namespace: aiwg
name: brand-review
platforms: [all]
description: Project directory path (default current directory)
commandHint:
  argumentHint: '<asset-path> [--review-type value] [--project-directory value] [--guidance "text"] [--interactive]'
---

# Brand Review Command

Conduct thorough brand compliance review of marketing materials.

## What This Command Does

1. **Reviews Brand Elements**
   - Logo usage and placement
   - Color palette compliance
   - Typography adherence
   - Visual style consistency

2. **Evaluates Messaging**
   - Voice and tone alignment
   - Key message accuracy
   - Value proposition clarity

3. **Documents Findings**
   - Compliance checklist
   - Issues and severity
   - Remediation guidance

## Orchestration Flow

```
Brand Review Request
        ↓
[Brand Guardian] → Visual Identity Review
        ↓
[Brand Guardian] → Verbal Identity Review
        ↓
[Legal Reviewer] → Claims & Compliance
        ↓
[Quality Controller] → Technical Specs
        ↓
[Accessibility Checker] → Accessibility Compliance
        ↓
Consolidated Brand Review Report
```

## Agents Involved

| Agent | Role | Output |
|-------|------|--------|
| Brand Guardian | Brand compliance | Visual/verbal review |
| Legal Reviewer | Legal compliance | Claims validation |
| Quality Controller | Quality check | Technical specs |
| Accessibility Checker | Accessibility | WCAG compliance |

## Review Types

| Type | Scope | Timeline |
|------|-------|----------|
| Quick | Logo, colors, major elements | Same day |
| Comprehensive | All brand elements, messaging | 1-2 days |
| Pre-launch | Full review + legal + accessibility | 3-5 days |

## Output Artifacts

Saved to `.aiwg/marketing/reviews/brand/`:

- `{asset}-brand-review.md` - Brand compliance report
- `{asset}-issues.md` - Issues with remediation guidance
- `{asset}-approval.md` - Approval status and sign-off

## Parameter Handling

### --guidance Parameter

**Purpose**: Provide upfront direction to tailor priorities and approach

**Examples**:
```bash
--guidance "Pre-launch review, flag any legal concerns"
--guidance "Focus on accessibility compliance"
--guidance "New brand guidelines, strict adherence required"
```

**How Applied**:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context

### --interactive Parameter

**Purpose**: Guide through discovery questions for comprehensive input

**Questions Asked** (if --interactive):
1. What assets are being reviewed?
2. What is the context (pre-launch, routine, issue)?
3. Are there specific brand elements of concern?
4. What is the approval deadline?
5. Who needs to sign off?

## Usage Examples

```bash
# Quick brand review
/brand-review "homepage-banner.md"

# Comprehensive review
/brand-review "email-campaign/" --review-type comprehensive

# Pre-launch review
/brand-review "product-launch-assets/" --review-type pre-launch

# With strategic guidance
/brand-review "Example" --guidance "Your specific context here"

# Interactive mode
/brand-review "Example" --interactive
```

## Success Criteria

- [ ] All brand elements reviewed
- [ ] Issues documented with severity
- [ ] Remediation guidance provided
- [ ] Approval/rejection decision made
- [ ] Sign-off documented

## References

- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for verbal identity standards
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/vague-discretion.md — Measurable review completion criteria
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference