campaign-kickoff

---
namespace: aiwg
name: campaign-kickoff
platforms: [all]
description: Project directory path (default current directory)
commandHint:
  argumentHint: '<campaign-name> [--campaign-type value] [--project-directory value] [--guidance "text"] [--interactive]'
---

# Campaign Kickoff Command

Initialize a new marketing campaign with comprehensive strategy and planning artifacts.

## What This Command Does

1. **Creates Campaign Structure**
   - Sets up `.aiwg/marketing/campaigns/{campaign-name}/` directory
   - Initializes campaign brief, strategy, and planning templates

2. **Orchestrates Strategy Development**
   - Campaign Strategist develops initial strategy
   - Market Researcher provides competitive context
   - Positioning Specialist refines messaging framework

3. **Establishes Campaign Foundation**
   - Campaign charter with objectives and KPIs
   - Target audience definition
   - Channel strategy outline
   - Budget framework
   - Timeline with milestones

## Orchestration Flow

```
Campaign Kickoff Request
        ↓
[Create Directory Structure]
        ↓
[Campaign Strategist] → Campaign Brief Draft
        ↓
[Market Researcher] → Competitive Context
        ↓
[Positioning Specialist] → Messaging Framework
        ↓
[Campaign Orchestrator] → Integrated Plan
        ↓
[Project Manager] → Timeline & Resources
        ↓
Campaign Ready for Execution
```

## Agents Involved

| Agent | Role | Output |
|-------|------|--------|
| Campaign Strategist | Primary strategy | Campaign brief, objectives |
| Market Researcher | Context | Competitive landscape |
| Positioning Specialist | Messaging | Value proposition, key messages |
| Campaign Orchestrator | Integration | Channel plan, timeline |
| Project Manager | Coordination | Resource plan, milestones |

## Output Artifacts

All artifacts saved to `.aiwg/marketing/campaigns/{campaign-name}/`:

- `campaign-brief.md` - Campaign overview and strategy
- `campaign-charter.md` - Formal campaign charter
- `audience-definition.md` - Target audience profiles
- `messaging-framework.md` - Key messages and positioning
- `channel-strategy.md` - Channel mix and allocation
- `campaign-timeline.md` - Milestones and schedule
- `budget-plan.md` - Budget allocation and tracking

## Parameter Handling

### --guidance Parameter

**Purpose**: Provide upfront direction to tailor priorities and approach

**Examples**:
```bash
--guidance "B2B focus, LinkedIn and email primary channels"
--guidance "Aggressive timeline, 3 weeks to launch"
--guidance "Limited budget, prioritize organic over paid"
```

**How Applied**:
- Parse guidance for keywords: priority, timeline, audience, focus, constraints
- Adjust agent emphasis and output depth based on stated priorities
- Modify deliverable order based on timeline constraints
- Influence scope and detail level based on context

### --interactive Parameter

**Purpose**: Guide through discovery questions for comprehensive input

**Questions Asked** (if --interactive):
1. What are the primary objectives for this campaign?
2. Who is the target audience? (segments, personas)
3. What is the available budget range?
4. What are the key dates and constraints?
5. Which channels are priorities?
6. Who are the key stakeholders and approvers?

## Usage Examples

```bash
# Basic campaign kickoff
/campaign-kickoff "Spring Product Launch"

# Specify campaign type
/campaign-kickoff "Brand Awareness Q2" --campaign-type awareness

# With custom project directory
/campaign-kickoff "Holiday Campaign" --project-directory ./marketing

# With strategic guidance
/campaign-kickoff "Example" --guidance "Your specific context here"

# Interactive mode
/campaign-kickoff "Example" --interactive
```

## Interactive Mode

When run interactively, prompts for:
- Campaign objectives (primary and secondary)
- Target audience segments
- Available budget range
- Key dates and constraints
- Stakeholder requirements

## Success Criteria

Campaign kickoff is complete when:
- [ ] Campaign brief approved by stakeholders
- [ ] Objectives and KPIs defined
- [ ] Target audience documented
- [ ] Channel strategy outlined
- [ ] Timeline established
- [ ] Budget allocated
- [ ] Team assigned

## References

- @$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/native-ux-tools.md — Interactive discovery question patterns
- @$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/subagent-scoping.md — Multi-agent kickoff orchestration
- @$AIWG_ROOT/docs/cli-reference.md — CLI reference