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[](https://versuz.dev/skills/kevinzai-commander-skills-ccc-marketing-influencer-outreach)Free SKILL.md scraped from GitHub. Clone the repo or copy the file directly into your Claude Code skills directory.
npx versuz@latest install kevinzai-commander-skills-ccc-marketing-influencer-outreachgit clone https://github.com/KevinZai/commander.gitcp commander/SKILL.MD ~/.claude/skills/kevinzai-commander-skills-ccc-marketing-influencer-outreach/SKILL.md--- name: influencer-outreach parent: ccc-marketing brand: Kevin Z's CC Commander description: "End-to-end influencer marketing: identification, outreach, negotiation, collaboration management, and ROI tracking." version: 1.0.0 tags: - influencer - outreach - partnerships - ugc - ambassador --- # Influencer Outreach End-to-end influencer marketing skill — from finding the right creators to measuring campaign ROI. ## When to Use - You need to identify influencers in a specific niche - You're building an outreach campaign for product launches or brand awareness - You want templates for outreach emails, contracts, or collaboration briefs - You need to evaluate influencer fit (audience overlap, engagement quality, brand safety) - You're setting up an ambassador or affiliate program ## Influencer Tiers | Tier | Followers | Typical CPM | Best For | |------|-----------|-------------|----------| | **Nano** | 1K-10K | $5-25 | Hyper-niche, high trust, local markets | | **Micro** | 10K-100K | $25-75 | Engaged communities, authentic endorsements | | **Mid-Tier** | 100K-500K | $75-250 | Broader reach with decent engagement | | **Macro** | 500K-1M | $250-750 | Mass awareness, established credibility | | **Mega** | 1M+ | $750-2,500+ | Maximum reach, celebrity status | ### Tier Selection Framework Choose nano/micro when: budget is under $5K, product is niche, authenticity matters more than reach, you need high engagement rates (3-8%). Choose mid-tier when: budget is $5K-25K, you need a balance of reach and engagement, category has established creator ecosystem. Choose macro/mega when: budget exceeds $25K, goal is pure awareness, product has mass-market appeal, you need press amplification. ## Identification Process ### Step 1: Define the Ideal Influencer Profile ```markdown ## Influencer Profile Brief **Product/Service:** [what you're promoting] **Target Audience:** [demographics, interests, platforms] **Campaign Goal:** [awareness / traffic / conversions / UGC] **Budget Range:** $[min] - $[max] **Content Style:** [educational / entertaining / aspirational / raw-authentic] **Platform Priority:** [Instagram / TikTok / YouTube / Twitter / LinkedIn] **Non-Negotiables:** [brand safety requirements, competitor exclusions] ``` ### Step 2: Discovery Methods 1. **Hashtag mining** — Search 5-10 niche hashtags, note creators with consistent quality 2. **Competitor audits** — Who are competitors working with? Check tagged posts, sponsored content 3. **Platform search** — Use native search on Instagram/TikTok/YouTube with niche keywords 4. **Audience overlap** — Look at who your existing customers follow 5. **Tool-assisted** — Use platforms like SparkToro, Modash, or HypeAuditor for data-driven discovery ### Step 3: Vetting Checklist - [ ] Engagement rate above platform average (IG: >1.5%, TikTok: >3%, YT: >2%) - [ ] Audience demographics match your target (age, location, interests) - [ ] Content quality and style align with brand - [ ] No fake followers (check for engagement-to-follower ratio anomalies) - [ ] No brand safety red flags (controversial content, competitor partnerships) - [ ] Posting frequency is consistent (at least 3x/week on primary platform) - [ ] Previous sponsored content performed well (check comments for genuine interest) ## Outreach Templates ### Cold Outreach — First Contact ``` Subject: Love your [specific content piece] — collab idea for [Brand] Hi [Name], I've been following your content on [platform] — your [specific post/video] about [topic] really stood out because [genuine, specific reason]. I'm [your name] from [Brand]. We [one-sentence company description]. I think there's a natural fit between your audience and what we're building. Would you be open to a quick chat about a potential collaboration? I have a few ideas that would let you stay true to your style while introducing [product] to your community. No pressure either way — just thought the alignment was too good not to reach out. Best, [Name] ``` ### Follow-Up (5-7 days later, no response) ``` Subject: Re: Love your [specific content piece] — collab idea for [Brand] Hi [Name], Just bumping this in case it got buried. I know your inbox is probably overflowing. Quick version: we'd love to work with you on [1-sentence campaign description]. Budget is [range], and you'd have full creative control. If the timing isn't right, totally understand. If it is — I'd love 15 minutes on a call. [Name] ``` ### Collaboration Brief Template ```markdown ## Collaboration Brief **Brand:** [name] **Campaign:** [campaign name] **Influencer:** [name] **Platform(s):** [where content will be posted] ### Deliverables - [ ] [X] Instagram feed posts - [ ] [X] Instagram Stories (with swipe-up/link sticker) - [ ] [X] TikTok videos - [ ] [X] YouTube integration (mid-roll or dedicated) ### Key Messages 1. [Primary message — must be included] 2. [Secondary message — include if natural] 3. [Tertiary message — optional] ### Talking Points (use naturally, don't script) - [Point 1] - [Point 2] - [Point 3] ### Restrictions - Do NOT mention [competitor names] - Do NOT make [specific claims] - MUST include FTC disclosure (#ad, #sponsored, or Paid Partnership tag) ### Timeline - Brief accepted: [date] - Content draft due: [date] - Brand review complete: [date] - Post live: [date] - Performance report: [date + 14 days] ### Compensation - Fee: $[amount] - Payment terms: [50% upfront, 50% on posting / net-30 / etc.] - Usage rights: [organic only / paid amplification for X months] - Exclusivity: [none / category exclusive for X days] ``` ## Collaboration Models ### Sponsored Content One-off paid posts. Best for awareness campaigns. Pay per deliverable. Simple, but no long-term relationship. ### Affiliate/Commission Influencer gets a unique link or code, earns percentage of sales. Lower upfront cost. Aligns incentives. Works best with micro/nano creators who genuinely use the product. ### Ambassador Program Ongoing relationship (3-12 months). Monthly retainer + product access. Influencer becomes a genuine brand advocate. Higher investment, but compounds over time. ### Product Seeding Send free product, no obligation to post. Low cost, low control. Works at scale — send to 50 creators, expect 10-15 to post organically. ### Content Licensing / UGC Pay creators to produce content you own. Use it in ads, website, email. Creator may or may not post to their own audience. Great for ad creative pipelines. ## Content Approval Workflow ``` 1. Brand sends brief → Influencer 2. Influencer creates draft (caption + visual/video) → Brand 3. Brand reviews within 48 hours: - APPROVED → Influencer posts on scheduled date - REVISION REQUESTED → Brand sends specific feedback (max 2 rounds) - REJECTED → Rare. Requires conversation about brief misalignment. 4. Influencer posts → Brand verifies FTC compliance 5. Influencer shares analytics (48h + 7d snapshots) → Brand ``` **Review rules:** - Never rewrite their caption — suggest edits, let them adapt to their voice - Max 2 revision rounds (more than that = brief was unclear) - Review visual/video separately from caption - Flag FTC issues immediately (missing disclosures = legal risk) ## ROI Tracking ### Metrics by Campaign Goal | Goal | Primary Metric | Secondary Metrics | |------|---------------|-------------------| | **Awareness** | Impressions, Reach | Brand mention volume, follower growth | | **Engagement** | Engagement rate, Saves, Shares | Comment sentiment, DM volume | | **Traffic** | Link clicks, UTM visits | Bounce rate, pages/session | | **Conversions** | Sales via code/link | CAC, AOV, LTV of influencer-acquired customers | | **UGC** | Content pieces received | Content quality score, reuse rate | ### Attribution Setup 1. **Unique discount codes** — `CREATOR15` format, track in your commerce platform 2. **UTM parameters** — `?utm_source=influencer&utm_medium=[platform]&utm_campaign=[creator-name]` 3. **Landing pages** — Dedicated `/partner/[creator-name]` pages with tracking pixels 4. **Post-purchase survey** — "How did you hear about us?" with influencer options ### Campaign Performance Report Template ```markdown ## Campaign: [Name] — Performance Report **Period:** [start] - [end] **Total Investment:** $[amount] **Influencers Activated:** [number] ### Aggregate Results - Total Reach: [number] - Total Impressions: [number] - Total Engagements: [number] - Engagement Rate: [%] - Link Clicks: [number] - Conversions: [number] - Revenue Generated: $[amount] - ROAS: [X]:1 - CPM: $[amount] - CPC: $[amount] - CPA: $[amount] ### Top Performers | Creator | Reach | Eng. Rate | Conversions | ROAS | |---------|-------|-----------|-------------|------| | @[name] | [X] | [X%] | [X] | [X]:1 | ### Learnings - [What worked] - [What didn't] - [Recommendations for next campaign] ``` ## Contract Essentials Every influencer agreement should cover: 1. **Scope** — Exact deliverables, platforms, formats, posting dates 2. **Compensation** — Fee, payment schedule, bonuses (performance-based if applicable) 3. **Usage rights** — Where the brand can repurpose content, for how long 4. **Exclusivity** — Category exclusivity period (if any) 5. **FTC compliance** — Influencer must disclose the paid relationship 6. **Approval process** — How many review rounds, turnaround times 7. **Cancellation** — Kill fee if campaign is cancelled after content is created 8. **Morality clause** — Brand can terminate if influencer's conduct damages brand reputation ## Anti-Patterns - Sending mass copy-paste DMs with no personalization - Choosing influencers by follower count alone (engagement quality matters more) - Scripting every word of the caption (kills authenticity, tanks engagement) - Skipping FTC disclosures (legal liability for both brand and creator) - No tracking setup before campaign launches (can't measure what you don't track) - Expecting immediate ROI from awareness campaigns (awareness compounds over weeks) - Negotiating creators below fair market rate (damages relationship, gets deprioritized)