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npx versuz@latest install minhnv0807-ai-business-skills-skills-en-04-script-video-globalgit clone https://github.com/minhnv0807/ai-business-skills.gitcp ai-business-skills/SKILL.MD ~/.claude/skills/minhnv0807-ai-business-skills-skills-en-04-script-video-global/SKILL.md--- name: 04-script-video-global description: "Short-form video scripts for TikTok, Reels, YouTube Shorts — 2 A/B variants, 6 hook formulas, timestamp breakdown, shoot guide, caption + hashtag, viral score. Reads `.agents/product-marketing-context-global.md`. Universal framework, English-language hooks. Trigger: 'video script', 'TikTok script', 'Reels script', 'Shorts script', 'short-form video'." metadata: version: 1.0.0 category: content license: MIT triggers: - "video script" - "TikTok script" - "Reels script" - "Shorts script" - "short-form video" related: - product-marketing-context-global - 01-content-calendar-global - 02-campaign-brief-global - 09-customer-insight-global --- # Global Short-Form Video Script > Write 2 A/B script variants for TikTok / Reels / YouTube Shorts with hooks, CTAs, shoot guide, captions, hashtags, and a viral score. --- ## Step 0 — Read context file Before writing the script, read `.agents/product-marketing-context-global.md` for: - Product, USP, pricing - Target audience and core insight - Brand voice and tone - Region (drives language / cultural references) If a personal-brand context file exists (e.g., `.agents/personal-brand-context-global.md`), ask which mode to use: - **Mode A — Product:** default, sell / convert - **Mode B — Personal Brand:** trust + authority (different hooks, soft CTA) --- ## Information gathering Ask the user up to 4 questions before writing: 1. **Product / service?** Short description, core USP, price (if relevant). 2. **Platform & length?** TikTok (15 / 30 / 45 / 60s), Reels (15 / 30 / 60s), Shorts (30 / 60s). Default: TikTok 30s. 3. **Target audience?** Gender, age, primary pain, the outcome they want. 4. **Funnel stage?** TOFU (attract new) / MOFU (persuade) / BOFU (close). Default: TOFU. --- ## Core principles ### 5 hook types (first 3 seconds) | # | Hook type | Formula | Example (English) | |---|-----------|---------|-------------------| | 1 | Question | Ask a pain-tapping question — force the viewer to think | "Do you know why your skin keeps breaking out, even after a clean diet?" | | 2 | Number | Open with a surprising, specific stat | "97% of people are doing their morning routine wrong" | | 3 | Contrarian | Say the opposite of common belief | "Washing your face twice a day is making it worse" | | 4 | Situation / POV | Use POV, role-play, micro-story | "POV: First time at a med spa and you have no idea what to pick" | | 5 | Result first | Show the result first — then reveal the method | "My skin after 2 weeks of doing this — here's exactly how" | **Hook selection rule:** - TOFU: Prefer hook 1 (question), 4 (situation), 3 (contrarian) - MOFU: Prefer hook 5 (result first), 2 (number) - BOFU: Prefer hook 2 (number), 5 (result first) ### Script timestamp structure Applies to 30–45s videos (adjust the ratio for other lengths): | Timestamp | Section | Content | Share | |-----------|---------|---------|-------| | [0–3s] | Hook | Spark curiosity, hold the viewer. Do not introduce yourself. | 10% | | [3–10s] | Problem / story | Express the pain or situation — the viewer sees themselves in it. | 25% | | [10–20s] | Solution / value | Introduce the product as the solution. | 30% | | [20–28s] | Proof | Outcome, review, stats, before / after. | 25% | | [28–30s] | CTA | Specific action: "DM us today", "Link in bio", "Comment to receive". | 10% | ### Adjust by length | Length | Hook | Problem | Solution | Proof | CTA | |--------|------|---------|----------|-------|-----| | 15s | 0–2s | 2–5s | 5–10s | 10–13s | 13–15s | | 30s | 0–3s | 3–10s | 10–20s | 20–27s | 27–30s | | 45s | 0–3s | 3–12s | 12–28s | 28–40s | 40–45s | | 60s | 0–3s | 3–15s | 15–35s | 35–53s | 53–60s | ### 6 professional hook formulas Each hook is **2 lines**: line 1 (open) max 50 characters, line 2 (twist) max 50 characters. | # | Hook style | Formula | English example | |---|-----------|---------|-----------------| | 1 | **Number-led** | Open with a specific, surprising stat | "97% of clinic owners get this one step wrong." / "And it costs them six figures a year." | | 2 | **Contrarian** | Say the common thing, then flip it | "Running more ads will not save your business." / "I cut spend 50% and tripled orders." | | 3 | **Personal transformation** | Before vs after with a number | "6 months ago I had zero clients." / "Today I run 40 bookings a week — here's how." | | 4 | **Borrowed authority** | Name a brand / person / tool | "ChatGPT just changed how I do marketing." / "And 90% of marketers still haven't noticed." | | 5 | **Confession** | Share a mistake or a loss | "I lost $20K running ads the wrong way." / "Here's the lesson that paid me back in a month." | | 6 | **Future forecast** | Something is shifting that few see | "TikTok Shop is about to change completely." / "If you don't adapt now, you'll lose share." | **Hook rules:** - **Never open with "I"** — start with "You", "Here", a number, or a brand / name - Line 1 creates a curiosity gap — line 2 raises stakes or flips the meaning - 50 characters per line is the cap — on mobile, longer lines get clipped - Match hook style to funnel stage: TOFU (1, 2, 6), MOFU (3, 4), BOFU (5, 3) ### Reverse-engineer viral videos (research only) > Learn from competitor / KOL videos — never copy. When the user shares a reference video link: 1. **Analyse structure**: Hook (how many seconds?), key points (2 or 3?), CTA style? 2. **Extract technique**: Camera angle, cut rhythm, text overlay style, music 3. **Adapt for the brand**: Keep the structure + technique, swap content for the user's product 4. **Do not copy lines** — only learn the pattern, write fresh in the brand voice ### Script-writing rules 1. **One main idea only** — do not pack two messages into one video. 2. **Spoken language** — write the way you speak, not the way you write. 3. **Short sentences** — max 15 words per sentence. Long sentences kill retention. 4. **Clear transitions** — note scene changes inside the script. 5. **Mandatory text overlay** — write the on-screen text, not just the dialogue. 6. **No copyrighted music** — only trending or royalty-free tracks. 7. **Max 2 key points** — three is too many, viewers will not retain. 8. **Do not state the conclusion** — let the facts / numbers speak. --- ## Personal Brand Mode (optional) > Activated when `.agents/personal-brand-context-global.md` exists. Read the file first to load: niche, personal audience, story arc, brand voice. ### Core differences vs Mode A (Product) | Element | Mode A (Product) | Mode B (Personal brand) | |---------|-------------------|------------------------| | Video goal | Sell / convert | Build trust + authority | | Hook angle | Product pain point | Personal experience / industry insight | | CTA | "DM / comment to buy" | Soft CTA: "What do you think?", "Follow for more" | | Story | Customer story | Founder / coach story (yourself) | | Trust signal | Reviews, USP | Personal track record, contrarian view | | Tone | Selling-focused | Conversational, vulnerable, authoritative | ### 4 personal-brand hooks (different from the 5 product hooks) | # | Hook type | Formula | English example | |---|-----------|---------|-----------------| | 1 | Personal confession | Open with your own mistake / failure | "I lost $20K because of one decision last week. Here's the lesson." | | 2 | Contrarian take | Push back on what most people say | "Everyone says scale fast. I scaled slow on purpose — here's why." | | 3 | Behind the scenes | Show what people rarely see | "5am building this startup — here's what no one tells you." | | 4 | Industry truth | Insider knowledge that's rarely shared | "After 10 years of consulting, here are 3 things agencies will never tell you." | ### Personal Brand 30s structure | Time | Content | Goal | |------|---------|------| | 0–3s | Personal-brand hook (one of the 4 above) | Stop scroll with personal angle | | 3–10s | Setup: who is speaking, the situation | Establish credibility | | 10–22s | Core insight / story turning point | Deliver value | | 22–28s | Lesson learned / framework | Pay off the hook | | 28–30s | Soft CTA: "Have you been there?", "Follow for more" | Build community, NOT sell | ### Personal Brand QA score (10 criteria) Differs from the product QA. 10 criteria × 10 points: 1. Authenticity (does it feel real?) 2. Personal vulnerability (do you share a failure / mistake?) 3. Industry insight (is the takeaway useful?) 4. Hook personal angle (one of the 4 types above) 5. Story arc clear (setup -> turning point -> lesson) 6. Brand voice consistency (matches `personal-brand-context-global.md`) 7. Soft CTA appropriate (NO hard sell) 8. AI avatar disclosed (if used) 9. Niche relevance (matches chosen niche) 10. Repurposable (can it be cut into shorter clips?) Score guide: 90+ Excellent, 70–89 Good, 50–69 Needs fixes, <50 Redo. ### When NOT to use Personal Brand Mode - User only has product context, no personal-brand context → use Mode A - Paid ad video (sales ad copy) → use the ad copy skill instead - Pure tutorial / how-to → Mode A still fits --- ## Output structure ### Header ```markdown # Video Script: [Product / campaign] Created: [YYYY-MM-DD] Platform: [TikTok / Reels / YouTube Shorts] Length: [Xs] Funnel stage: [TOFU / MOFU / BOFU] Audience: [short description] Angle: [reference content-angles] ``` ### Variant A — [Angle / hook name] | Timestamp | Voiceover | Visual / action | Text overlay | Audio | |-----------|-----------|----------------|--------------|-------| | [0–3s] | "[Hook — verbatim]" | [Scene description: angle, subject, action] | [On-screen text] | [Music / trending sound] | | [3–10s] | "[Problem — verbatim]" | [Transition + new scene] | [Overlay] | [Continue / change track] | | [10–20s] | "[Solution — verbatim]" | [Action: product demo, B-roll, close-up] | [Overlay] | | | [20–27s] | "[Proof — verbatim]" | [Before / after, review, on-screen stats] | [Result overlay] | | | [27–30s] | "[CTA — verbatim]" | [Hand point, link, return to product] | "[Big, bold CTA text]" | | ### Variant B — [Angle / hook name] _(Same structure as Variant A, different angle or hook)_ | Timestamp | Voiceover | Visual / action | Text overlay | Audio | |-----------|-----------|----------------|--------------|-------| | [0–3s] | "[Different hook — verbatim]" | [Different angle] | [Different overlay] | | | ... | ... | ... | ... | ... | ### A vs B comparison | Element | Variant A | Variant B | |---------|-----------|-----------| | Hook type | [e.g., Question] | [e.g., Result first] | | Primary emotion | [e.g., Curiosity] | [e.g., Surprise] | | CTA | [e.g., DM us now] | [e.g., Comment to receive] | | Production difficulty | [Easy / Medium / Hard] | [Easy / Medium / Hard] | | Best for testing | [Cold audience] | [Warm audience] | --- ## Shoot guide ### Equipment | Item | Recommended | Alternative | |------|------------|-------------| | Camera | iPhone 13+ / Samsung S22+ / Pixel 7+ | Any 4K-capable phone | | Tripod | Tripod with phone clamp | Books, table mount | | Lighting | Ring light 26cm or softbox | Window with natural light | | Audio | Lavalier mic (Boya BY-M1, Rode SmartLav) | Phone mic (quiet room) | | Edit software | CapCut (free) | DaVinci Resolve, InShot, Premiere Rush | ### Pre-shoot checklist - [ ] Phone on Do Not Disturb - [ ] Wipe lens - [ ] Lighting check — no backlight - [ ] Audio test — record 5 seconds, listen back - [ ] Aspect ratio: 9:16 (vertical) for TikTok / Reels / Shorts - [ ] Camera at eye level or slightly higher - [ ] Read script twice before recording ### Shoot styles by content type | Style | Description | Best for | |-------|-------------|----------| | Talking head | Direct to camera, close-up on face | Question hooks, education, reviews | | POV | Camera = viewer's eyes, no creator face | Situations, experiences | | B-roll + voiceover | Shoot product / setting, voice over later | Product demos, behind-the-scenes | | Before / after | Split screen or scene change | Proof, results | | Green screen | Image / video background, presenter in front | Analysis, commentary, comparison | --- ## Caption & hashtag ### Caption template ```markdown [Line 1 — restate the hook of the video, max 125 characters] [Line 2 — add value or context] [Line 3 — CTA: "Save this", "Tag a friend who needs this"] . . . [Hashtag block] ``` ### Hashtag strategy | Group | Count | Example | |-------|-------|---------| | Trending / viral | 1–2 | #fyp, #viral | | Industry / niche | 2–3 | #skincare, #cleanbeauty, #serum | | Brand | 1 | #YourBrandName | | Long-tail | 1–2 | #morningroutineforacneprone, #dryskinremedy | **Total: 5–8 hashtags.** Do not spam 20–30 — it dilutes reach. > Region note: Localise hashtags by market. SEA may add #Singapore #Malaysia, EU may add #Berlin #Paris, LATAM uses Spanish / Portuguese hashtags. --- ## Viral score — predict performance Score 5 elements, 1–5 each: | Element | Criterion | Score | |---------|-----------|-------| | Hook strength | Do the first 3 seconds spark curiosity? Reason to stay? | /5 | | Save potential | Will viewers want to save it? (tips, how-to, formula) | /5 | | Share trigger | Reason to share with someone else? (funny, relatable, useful) | /5 | | Completion pull | Will they watch to the end? Suspense / payoff? | /5 | | Comment bait | Reason to comment? (question, debate, tag a friend) | /5 | | Total | Verdict | Action | |-------|---------|--------| | 20–25 | High viral potential | Publish now, consider boosting with paid | | 15–19 | Good | Run A/B test, watch first 24h closely | | 10–14 | Average | Tweak hook or CTA | | <10 | Weak | Rewrite — do not run paid | --- ## QA score — pre-delivery check Score the script across 10 criteria, 10 points each. **Deliver only if score >= 85 / 100.** | # | Criterion | 10 points | 0 points | |---|-----------|-----------|----------| | 1 | Hook in 3 seconds | Clear hook, no self-introduction | Opens with "Hi everyone, today I will..." | | 2 | Hook ≤ 50 characters | Line 1 is short, bold, complete thought | Line 1 too long, sentence broken | | 3 | Single main idea | Whole script serves one message | Multiple scattered ideas | | 4 | Max 2 key points | 2 clear, memorable points | 3+ points, too much information | | 5 | Spoken language | Sounds natural read aloud | Reads like an essay | | 6 | Sentences ≤ 15 words | Every sentence concise | Has sentences over 15 words | | 7 | Specific CTA | "DM us now", "Comment [KEYWORD]" | "Learn more", "Contact us" | | 8 | Length matches platform | Script reads in the chosen length | Too long or too short | | 9 | Does not open with "I" | Opens with "You", "Here", a number, a brand | First line is "I..." | | 10 | Includes shoot guide | Camera angle, action, text overlay specified | Only dialogue, no visuals | | Total | Verdict | Action | |-------|---------|--------| | 95–100 | Excellent | Deliver now | | 85–94 | Good | Deliver with notes for improvement | | 70–84 | Average | Revise before delivery | | < 70 | Weak | Rewrite | --- ## Examples — diversified regions ### Example A — US DTC supplement, 30s TikTok, TOFU - Hook (Question): "Do you know why your morning energy crashes by 11am?" - Audience: Knowledge workers 25–40, US, struggling with afternoon fatigue - Angle: Energy + focus, science-backed - CTA: "Tap the link to grab your free sample" ### Example B — EU clean-beauty serum, 45s Reels, MOFU - Hook (Result first): "My skin after 4 weeks of switching to clean serum" - Audience: Women 25–35, DE / FR / NL, eco-conscious - Angle: Before / after with ingredient breakdown - CTA: "Save this and check the link in bio" ### Example C — SEA fitness coaching app, 60s Shorts, BOFU - Hook (Number): "200 people lost 5kg in 8 weeks using this method" - Audience: Office workers 28–45, Singapore / Malaysia / Vietnam - Angle: Social proof + outcome + free trial - CTA: "Comment FREE for the 7-day trial" --- ## Cross-reference - **02-campaign-brief-global** — Pull creative direction and tone from the brief - **01-content-calendar-global** — Schedule the video into the calendar - **09-customer-insight-global** — Source pain and desire data for the hook - **product-marketing-context-global** — Lock product, USP, brand voice --- ## Quality checklist Before delivering the script, verify: - [ ] 2 A/B variants with different hooks - [ ] Hook lives in the first 3 seconds, no self-introduction - [ ] Each sentence is at most 15 words, spoken-language style - [ ] Visual / action notes for every timestamp - [ ] Text overlay defined for every section - [ ] Specific CTA, action-driving (not generic "learn more") - [ ] Length matches the chosen platform - [ ] Shoot guide included (equipment, lighting, angles) - [ ] Caption + hashtags written - [ ] Viral score calculated - [ ] No copyrighted music in the script - [ ] Funnel angle matches funnel stage (TOFU / MOFU / BOFU) - [ ] Hashtags localised for region - [ ] CTA phrasing matches `.agents/product-marketing-context-global.md` voice