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npx versuz@latest install minhnv0807-ai-business-skills-skills-vi-04-script-videogit clone https://github.com/minhnv0807/ai-business-skills.gitcp ai-business-skills/SKILL.MD ~/.claude/skills/minhnv0807-ai-business-skills-skills-vi-04-script-video/SKILL.md--- name: 04-script-video description: Viet script video ngan cho TikTok, Reels, YouTube Shorts — 2 ban A/B, co hook, CTA, huong dan quay chi tiet metadata: version: 2.2.0 category: content triggers: - "viet script" - "script TikTok" - "kich ban video" - "hook TikTok" - "script UGC" - "script Reels" - "kich ban quay" - "viet script personal brand" - "script ca nhan TikTok" - "story video" - "viet video LinkedIn ca nhan" output: file .md gom 2 ban script A/B, bang timestamp, hook, CTA, huong dan quay, caption, hashtag, viral score related: - 05-copy-quang-cao - 06-brief-ugc-egc - 01-lich-noi-dung - 09-insight-khach-hang - references/hook-formulas-vn --- # Script Video ## Buoc 0: Kiem tra context file Truoc khi viet script, doc ca 2 file (neu ton tai): 1. `.agents/product-marketing-context.md` (marketing san pham) 2. `.agents/personal-brand-context.md` (personal brand) Quyet dinh mode: - Chi co `product-marketing-context.md` → **MODE A** (mac dinh, hanh vi cu — sections ben duoi) - Chi co `personal-brand-context.md` → **MODE B** (Personal Brand Mode — section "Personal Brand Mode" ben duoi) - Co ca 2 → **HOI 1 cau**: "Ban dang viet video ban san pham hay xay personal brand?" - Khong co → De xuat tao context phu hop (chay skill `product-marketing-context` hoac `22-personal-brand-context` truoc) --- ## Thu thap thong tin Hoi toi da 4 cau truoc khi viet: 1. **San pham / dich vu gi?** Mo ta ngan, USP chinh, gia (neu co). 2. **Nền tang + thoi luong mong muon?** TikTok (15/30/45/60s), Reels (15/30/60s), YouTube Shorts (30/60s). Neu khong chon — mac dinh TikTok 30s. 3. **Doi tuong muc tieu?** Gioi tinh, do tuoi, noi dau chinh, muc tieu ho muon dat. 4. **Goc do noi dung?** TOFU (thu hut moi), MOFU (thuyet phuc), BOFU (chot don). Neu khong chon — mac dinh TOFU. --- ## Nguyen tac cot loi ### 5 loai hook (3 giay dau) | # | Loai hook | Cong thuc | Vi du | |---|-----------|-----------|-------| | 1 | Cau hoi | Dat cau hoi cham noi dau — buoc nguoi xem phai suy nghi | "Ban co biet tai sao da ban cu len mun mai khong?" | | 2 | Con so | Mo dau bang so lieu bat ngo, cu the | "97% nguoi dung sai buoc nay moi sang" | | 3 | Gay tranh cai | Noi nguoc lai niem tin pho bien | "Rua mat 2 lan/ngay chinh la ly do da ban te hon" | | 4 | Tinh huong | Dung POV, vao vai, ke chuyen ngan | "POV: Lan dau di spa ma khong biet chon gi" | | 5 | Ket qua truoc | Show ket qua dau — roi giai thich cach lam | "Da minh sau 2 tuan dung cai nay — xem cach lam" | **Quy tac chon hook:** - TOFU: Uu tien hook 1 (cau hoi), 4 (tinh huong), 3 (gay tranh cai) - MOFU: Uu tien hook 5 (ket qua truoc), 2 (con so) - BOFU: Uu tien hook 2 (con so), 5 (ket qua truoc) ### Cau truc script theo timestamp Ap dung cho video 30–45s (dieu chinh ti le theo thoi luong): | Timestamp | Phan | Noi dung | Ti le | |-----------|------|----------|-------| | [0–3s] | Hook | Gay to mo, giu nguoi xem lai. Khong gioi thieu ban than. | 10% | | [3–10s] | Van de / Cau chuyen | Dien ta noi dau, tinh huong — nguoi xem thay minh trong do. | 25% | | [10–20s] | Giai phap / Gia tri | Gioi thieu san pham/dich vu nhu cach giai quyet van de. | 30% | | [20–28s] | Bang chung | Ket qua, review, so lieu, truoc/sau. | 25% | | [28–30s] | CTA | Hanh dong cu the: "Nhan tin ngay", "Link bio", "Comment de nhan". | 10% | ### Dieu chinh theo thoi luong | Thoi luong | Hook | Van de | Giai phap | Bang chung | CTA | |------------|------|--------|-----------|------------|-----| | 15s | 0–2s | 2–5s | 5–10s | 10–13s | 13–15s | | 30s | 0–3s | 3–10s | 10–20s | 20–27s | 27–30s | | 45s | 0–3s | 3–12s | 12–28s | 28–40s | 40–45s | | 60s | 0–3s | 3–15s | 15–35s | 35–53s | 53–60s | ### 6 cong thuc hook chuyen nghiep > Ap dung tu `social-media-skills/hook-generator` — da adapt cho thi truong VN. Moi hook gom **2 dong**: Dong 1 (mo) toi da 50 ky tu, Dong 2 (twist) toi da 50 ky tu. | # | Kieu hook | Cong thuc | Vi du VN | |---|-----------|-----------|----------| | 1 | **Con so dan dau** | Mo bang so lieu cu the, bat ngo | "97% chu spa dang lam sai buoc nay" / "Va no ton 200 trieu/nam" | | 2 | **Nguoc doi** | Noi dieu pho bien roi lat nguoc | "Chay ads nhieu hon khong giup ban" / "Toi giam budget 50% va tang don 3x" | | 3 | **Bien doi ca nhan** | Truoc vs Sau voi con so | "6 thang truoc toi khong co khach" / "Bay gio 40 booking/tuan — day la cach" | | 4 | **Muon uy tin** | Nhac ten thuong hieu, nguoi noi tieng, cong cu | "ChatGPT vua thay doi cach toi lam MKT" / "Va 90% marketer chua biet" | | 5 | **Thu nhan** | Chia se sai lam, mat mat | "Toi da mat 500 trieu chay ads sai" / "Day la bai hoc dat gia nhat" | | 6 | **Du bao tuong lai** | Dieu sap thay doi ma it nguoi biet | "TikTok Shop sap thay doi hoan toan" / "Ai khong chuan bi se mat thi phan" | **Quy tac hook:** - **Khong bao gio mo bang "Toi"** — dung "Ban", "Day", con so, hoac ten nguoi/brand - Dong 1 tao curiosity gap — Dong 2 tang stakes hoac lat nguoc - Dem ky tu: 50 char/dong la toi da — tren mobile, nhieu hon se cat - Chon kieu hook phu hop tang pheu: TOFU (1,2,6), MOFU (3,4), BOFU (5,3) ### Reverse-engineer video viral (tham khao) > Hoc tu video doi thu/KOL de viet script tot hon — KHONG copy. Khi user cung cap link video tham khao (TikTok, Reels, YouTube Shorts): 1. **Phan tich cau truc**: Hook (may giay?), so diem chinh (2 hay 3?), CTA kieu gi? 2. **Rut ky thuat**: Goc quay, nhip cat, text overlay style, am nhac 3. **Adapt cho brand**: Giu cau truc + ky thuat, thay noi dung bang san pham/dich vu cua user 4. **Khong copy loi thoai** — chi hoc pattern, viet lai bang giong van brand ### Quy tac viet script 1. **1 y chinh duy nhat** — khong noi 2 dieu trong 1 video. 2. **Ngon ngu noi** — viet nhu dang noi chuyen, khong viet van. 3. **Cau ngan** — toi da 15 tu/cau. Cau dai = nguoi xem luot. 4. **Transition ro rang** — ghi chi dan chuyen canh trong script. 5. **Text overlay bat buoc** — ghi ro noi dung text hien tren man hinh. 6. **Khong dung nhac nen co ban quyen** — chi dung nhac trending hoac royalty-free. 7. **Toi da 2 diem chinh** — 3 diem = qua nhieu, nguoi xem khong nho. 8. **Khong ket luan ho** — de su that/so lieu tu noi len. --- ## Personal Brand Mode > Mode nay tu dong kich hoat khi co `.agents/personal-brand-context.md`. Doc context file truoc — lay: niche, audience ca nhan, story arc, brand voice. ### Khac biet cot loi voi mode SP (MODE A) | Yeu to | Mode A (San pham) | Mode B (Personal brand) | |--------|-------------------|------------------------| | Goal video | Sell / Convert | Build trust + Authority | | Hook angle | Pain point san pham | Personal experience / Industry insight | | CTA | "Inbox/Comment" mua hang | Soft CTA: "Ban nghi sao?", "Follow them" | | Story | Customer story | Founder/Coach story (chinh ban) | | Trust signal | Reviews, USP | Personal track record, contrarian view | | Tone | Selling-focused | Conversational, vulnerable, authoritative | ### 4 hook personal brand (khac 5 hook san pham) | # | Loai hook | Cong thuc | Vi du VN | |---|-----------|-----------|---------| | 1 | Personal confession | Mo dau bang loi sai / that bai cua chinh ban | "Toi da mat 200 trieu vi sai 1 quyet dinh tuan truoc. Day la bai hoc." | | 2 | Contrarian take | Phan bac dieu da so tin | "Moi nguoi noi nen scale nhanh. Toi da nay scale cham — va day la ly do." | | 3 | Behind the scene | Cho thay phan it nguoi thay | "Toi 5h sang khi build startup nay. Day la what no one tells you." | | 4 | Industry truth | Kien thuc nganh khong ai noi | "Sau 10 nam lam tu van, day la 3 dieu agency khong bao gio noi voi ban." | ### Cau truc script Personal Brand 30s | Time | Noi dung | Goal | |------|----------|------| | 0-3s | Hook personal brand (1 trong 4 loai tren) | Stop scroll bang ca nhan | | 3-10s | Setup: ai noi, hoan canh | Establish credibility | | 10-22s | Insight chinh / story turning point | Deliver value | | 22-28s | Lesson hoc duoc / framework | Pay off the hook | | 28-30s | Soft CTA: "Ban tung gap chua?", "Follow them" | Build community, NOT sell | ### QA Score Personal Brand (10 tieu chi) Khac voi QA san pham. 10 tieu chi × 10 diem: 1. Authenticity (co bua dat khong?) 2. Personal vulnerability (co share that bai/loi sai?) 3. Industry insight (co kien thuc moi nguoi can?) 4. Hook personal angle (1 trong 4 loai tren) 5. Story arc clear (setup → turning point → lesson) 6. Brand voice consistency (match `personal-brand-context.md`) 7. Soft CTA appropriate (KHONG hard sell) 8. Disclosure neu dung AI avatar 9. Niche relevance (khop voi niche dang chon) 10. Repurpose-able (co cat ra short clip duoc khong?) Score guide: 90+ Xuat sac, 70-89 Tot, 50-69 Can fix, <50 Lam lai. ### Khi nao KHONG dung Personal Brand Mode - User chi co product context, KHONG co personal brand context → dung mode A - Video ads chay tien (ad copy ban hang) → dung skill 05 thay - Tutorial / how-to thuan tuy → mode A van phu hop --- ## Cau truc ket qua ### Thong tin chung ```markdown # Script Video: [Ten san pham/chien dich] Ngay tao: [YYYY-MM-DD] Nen tang: [TikTok / Reels / YouTube Shorts] Thoi luong: [Xs] Tang pheu: [TOFU / MOFU / BOFU] Doi tuong: [Mo ta ngan] Goc do: [Tham khao content-angles.md] ``` ### Ban A — [Ten goc do / Hook chinh] | Timestamp | Loi thoai | Hinh anh / Hanh dong | Text overlay | Am thanh | |-----------|-----------|---------------------|-------------|----------| | [0–3s] | "[Hook — viet nguyen van]" | [Mo ta canh quay: goc may, chu the, hanh dong] | [Text hien tren man hinh] | [Nhac nen / sound trending] | | [3–10s] | "[Van de — viet nguyen van]" | [Chuyen canh: transition type + canh moi] | [Text overlay] | [Tiep tuc / doi nhac] | | [10–20s] | "[Giai phap — viet nguyen van]" | [Hanh dong: demo san pham, B-roll, close-up] | [Text overlay] | | | [20–27s] | "[Bang chung — viet nguyen van]" | [Truoc/sau, review, so lieu tren man hinh] | [Text overlay ket qua] | | | [27–30s] | "[CTA — viet nguyen van]" | [Tro tay, chi link, quay lai san pham] | "[CTA text lon, ro]" | | ### Ban B — [Ten goc do / Hook chinh] _(Cung cau truc bang nhu ban A, khac goc do hoac hook)_ | Timestamp | Loi thoai | Hinh anh / Hanh dong | Text overlay | Am thanh | |-----------|-----------|---------------------|-------------|----------| | [0–3s] | "[Hook khac — viet nguyen van]" | [Goc quay khac] | [Text overlay khac] | | | ... | ... | ... | ... | ... | ### So sanh 2 ban | Yeu to | Ban A | Ban B | |--------|-------|-------| | Loai hook | [VD: Cau hoi] | [VD: Ket qua truoc] | | Cam xuc chinh | [VD: To mo] | [VD: Bat ngo] | | CTA | [VD: Nhan tin ngay] | [VD: Comment de nhan] | | Do kho quay | [De / Trung binh / Kho] | [De / Trung binh / Kho] | | Phu hop test | [Cold audience] | [Warm audience] | --- ## Huong dan quay ky thuat ### Thiet bi | Hang muc | Khuyen dung | Thay the | |----------|------------|---------| | May quay | iPhone 13+ / Samsung S22+ | Dien thoai co 4K | | Chan may | Tripod co kep dien thoai | Ke sach, tu do | | Anh sang | Ring light 26cm hoac den softbox | Quay canh cua so, anh sang tu nhien | | Am thanh | Mic cai ao Boya BY-M1 | Mic tren dien thoai (phong yen tinh) | | Phan mem edit | CapCut (free) | VN Editor, InShot | ### Checklist truoc khi quay - [ ] Tat thong bao dien thoai - [ ] Lau camera - [ ] Kiem tra anh sang — khong nguoc sang - [ ] Test am thanh — thu 5 giay roi nghe lai - [ ] Chon ti le khung hinh: 9:16 (doc) cho TikTok/Reels/Shorts - [ ] Dat may ngang tam mat hoac hoi cao hon - [ ] Doc script 2 lan truoc khi quay ### Phong cach quay theo loai noi dung | Phong cach | Mo ta | Phu hop | |------------|-------|---------| | Talking head | Noi thang vao camera, close-up mat | Hook cau hoi, giao duc, review | | POV | Camera = mat nguoi xem, khong thay mat nguoi quay | Tinh huong, trai nghiem | | B-roll + voiceover | Quay san pham/khong gian, ghep giong noi sau | Demo san pham, behind-the-scenes | | Truoc/sau | Chia doi man hinh hoac chuyen canh | Bang chung, ket qua | | Green screen | Dung anh/video nen, nguoi noi phia truoc | Phan tich, binh luan, so sanh | --- ## Caption va Hashtag ### Caption ```markdown [Dong 1 — hook lai noi dung video, toi da 125 ky tu] [Dong 2 — bo sung gia tri hoac context] [Dong 3 — CTA: "Save lai de lam theo" / "Tag ban be can biet"] . . . [Hashtag block] ``` ### Chien luoc hashtag | Nhom | So luong | Vi du | |------|---------|-------| | Trending / Viral | 1–2 | #xuhuong, #viral | | Nganh / Niche | 2–3 | #skincare, #spadanang, #lamdep | | Thuong hieu | 1 | #TenThuongHieu | | Long-tail | 1–2 | #cachtridamunhieunam, #reviewspadanang | **Tong: 5–8 hashtag.** Khong spam 20–30 hashtag — giam reach. --- ## Viral Score — Du doan hieu qua Cham diem 5 yeu to, moi yeu to 1–5 diem: | Yeu to | Tieu chi | Diem | |--------|----------|------| | Hook strength | 3 giay dau co gay to mo khong? Co ly do de o lai khong? | /5 | | Save potential | Nguoi xem co muon luu lai xem sau khong? (tips, huong dan, cong thuc) | /5 | | Share trigger | Co ly do de chia se cho nguoi khac khong? (hai, dong cam, huu ich) | /5 | | Completion pull | Nguoi xem co muon xem het khong? Co suspense/payoff khong? | /5 | | Comment bait | Co gi de nguoi xem binh luan khong? (cau hoi, tranh luan, tag ban) | /5 | | Tong diem | Danh gia | Hanh dong | |-----------|---------|----------| | 20–25 | Tiem nang viral cao | Chay ngay, do budget ads | | 15–19 | Kha | Chay A/B test, theo doi 24h dau | | 10–14 | Trung binh | Can chinh hook hoac CTA | | <10 | Yeu | Viet lai — khong nen chay | --- ## QA Score — Kiem tra truoc khi giao > Ap dung tu `social-media-skills/reels-scripting` — QA gate 95/100. Cham diem script theo 10 tieu chi, moi tieu chi 10 diem. **Chi giao khi dat ≥ 85/100.** | # | Tieu chi | 10 diem | 0 diem | |---|----------|---------|--------| | 1 | Hook trong 3s | Co hook ro, khong gioi thieu ban than | Mo bang "Xin chao, hom nay minh se..." | | 2 | Hook ≤ 50 ky tu | Dong 1 ngan, dam, du nghia | Dong 1 dai, cat giua y | | 3 | 1 y chinh duy nhat | Toan bo script phuc vu 1 message | Nhieu y lan man | | 4 | Toi da 2 diem chinh | 2 diem ro rang, de nho | 3+ diem, qua nhieu thong tin | | 5 | Ngon ngu noi | Doc len tu nhien, nhu dang noi chuyen | Viet van, cung nhac | | 6 | Cau ≤ 15 tu | Moi cau ngan gon | Co cau dai >15 tu | | 7 | CTA cu the | "Nhan tin ngay", "Comment [TU KHOA]" | "Tim hieu them", "Lien he" | | 8 | Thoi luong phu hop | Script doc het trong thoi luong da chon | Qua dai hoac qua ngan | | 9 | Khong mo bang "Toi" | Mo bang "Ban", "Day", con so, brand | Dong dau tien la "Toi..." | | 10 | Co huong dan quay | Goc quay, hanh dong, text overlay ro | Chi co loi thoai, khong co visual | | Tong diem | Danh gia | Hanh dong | |-----------|---------|----------| | 95–100 | Xuat sac | Giao ngay | | 85–94 | Tot | Giao duoc, ghi chu cai thien | | 70–84 | Trung binh | Chinh lai truoc khi giao | | < 70 | Yeu | Viet lai | --- ## Lien ket skill lien quan - **05-copy-quang-cao** — Dung copy ads de boost video co hieu suat tot - **06-brief-ugc-egc** — Gui script nay cho creator quay theo brief - **01-lich-noi-dung** — Xep lich dang video theo ke hoach noi dung - **09-insight-khach-hang** — Lay noi dau, mong muon cua khach de viet hook chinh xac --- ## Checklist chat luong Kiem tra truoc khi giao script: - [ ] Co 2 ban A/B voi hook khac nhau - [ ] Hook nam trong 3 giay dau, khong gioi thieu ban than - [ ] Moi cau toi da 15 tu, ngon ngu noi - [ ] Co chi dan hinh anh/hanh dong cho tung timestamp - [ ] Co text overlay cho moi phan - [ ] CTA cu the, hanh dong duoc (khong chung chung "tim hieu them") - [ ] Thoi luong phu hop nen tang da chon - [ ] Co huong dan quay ky thuat (thiet bi, anh sang, goc quay) - [ ] Co caption + hashtag - [ ] Co viral score danh gia - [ ] Khong co nhac co ban quyen trong script - [ ] Goc do noi dung phu hop tang pheu (TOFU/MOFU/BOFU)