11-thiet-lap-kenh

---
name: 11-thiet-lap-kenh
description: Huong dan thiet lap kenh marketing A-Z — TikTok Brand, Zalo OA, Facebook Page, Email (Brevo), TikTok Shop, Instagram Business, Google Business Profile — tu tao den chay 30 ngay dau
metadata:
  version: 2.0.0
  category: operations
triggers:
  - "thiet lap kenh"
  - "tao TikTok moi"
  - "thiet lap Zalo OA"
  - "bat dau email marketing"
  - "tao Fanpage"
  - "setup kenh"
  - "mo kenh moi"
output: File .md gom checklist setup 4 giai doan, thong so ky thuat, tich hop lien kenh, ke hoach 30 ngay dau, va moc tang truong
related:
  - 00-ke-hoach-mkt
  - 01-lich-noi-dung
  - 09-insight-khach-hang
  - 10-tinh-kpi-nguoc
  - 14-email-marketing
---

# Thiet Lap Kenh A-Z

## Thu thap thong tin

Hoi user toi da 4 cau sau truoc khi bat dau:

1. **Ban muon thiet lap kenh nao?** (TikTok Brand / Zalo OA / Facebook Page / Email Brevo / TikTok Shop / Instagram / Google Business Profile — co the chon nhieu)
2. **Nganh hang va san pham/dich vu chinh?** (Nganh gi? Ban gi? Phan khuc gia nao?)
3. **Da co kenh nao chua?** (Liet ke kenh hien tai, so follower/like, tinh trang hoat dong)
4. **Muc tieu 90 ngay dau la gi?** (Follower? Lead? Don hang? Brand awareness?)

---

## Kenh ho tro

| STT | Kenh | Vai tro chinh | Phu hop voi |
|-----|------|-------------|-------------|
| 1 | TikTok Brand | Reach + Brand + Conversion | Tat ca nganh — dac biet Beauty, F&B, Fashion, Education |
| 2 | Zalo OA | Nurture + Retention + Re-engage | Dich vu, Spa, BDS, Education, B2B |
| 3 | Facebook Page | Trust + Ads + Community | Tat ca nganh |
| 4 | Email (Brevo) | Nurture dai han + Automation | Education, E-commerce, SaaS, B2B |
| 5 | TikTok Shop | E-commerce truc tiep | Fashion, Beauty, FMCG, Phu kien |
| 6 | Instagram Business | Visual brand + Engagement | Beauty, Fashion, F&B, Lifestyle |
| 7 | Google Business Profile | Local SEO + Trust | Dich vu dia phuong, Spa, Nha hang, Phong kham |

---

## Quy trinh 4 giai doan

Moi kenh theo 4 giai doan:

| Giai doan | Thoi gian | Muc tieu |
|-----------|-----------|----------|
| **1. Tao & Setup** | Ngay 1–2 | Tao tai khoan, cai dat day du, hoan thien profile |
| **2. Xac minh & Toi uu** | Ngay 3–7 | Xac minh, ket noi tool, toi uu cho tim kiem |
| **3. Ket noi & Tich hop** | Ngay 7–14 | Lien ket cac kenh, cai dat automation |
| **4. Ke hoach 30 ngay dau** | Ngay 1–30 | Noi dung, tan suat, KPI theo doi |

---

## 1. TikTok Brand Account

### Giai doan 1 — Tao & Setup (Ngay 1–2)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Tao tai khoan | Dung email doanh nghiep, khong dung so dien thoai ca nhan | [ ] |
| Chuyen sang Business Account | Settings → Manage Account → Switch to Business | [ ] |
| Chon danh muc nganh | Chon dung nganh — anh huong den de xuat noi dung | [ ] |
| Avatar | 400x400px, logo ro net tren nen sang, file PNG | [ ] |
| Username | @tenbrand — ngan, de nho, trung voi cac kenh khac | [ ] |
| Bio | Max 80 ky tu, noi ro ban la ai + lam gi + CTA | [ ] |
| Link trong bio | Link to Zalo/Website/Landing page (dung Linktree neu can nhieu link) | [ ] |

### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Xac minh so dien thoai + email | Bao mat tai khoan | [ ] |
| Bat 2FA | Settings → Security → Two-Factor Authentication | [ ] |
| Ket noi TikTok Ads Manager | ads.tiktok.com — tao Business Center | [ ] |
| Cai dat TikTok Pixel | Gan pixel len website (neu co) | [ ] |
| Nghien cuu hashtag nganh | Tim 20–30 hashtag lien quan, phan loai lon/vua/nho | [ ] |
| Follow 50 tai khoan nganh | Doi thu + KOL + Trend setter → de algorithm hieu niche | [ ] |

### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Ket noi Instagram (neu co) | Cross-post Reels → TikTok va nguoc lai | [ ] |
| Setup TikTok Shop (neu ban hang) | Xem phan TikTok Shop ben duoi | [ ] |
| Tao template video | 3–5 template CapCut de nhan su tu lam | [ ] |
| Cai dat auto-reply tin nhan | Tin chao mung + FAQ tu dong | [ ] |
| Tao playlist/series | Nhom video theo chu de de khach xem lien tuc | [ ] |

### Giai doan 4 — Ke hoach 30 ngay dau

| Tuan | So video | Loai noi dung | Muc tieu |
|------|---------|-------------|----------|
| Tuan 1 | 5–7 video | 100% TOFU: gioi thieu, behind scenes, tips | Test format, tim phong cach |
| Tuan 2 | 5–7 video | 70% TOFU + 30% MOFU: giao duc, so sanh | Tang follower, test hook |
| Tuan 3 | 5–7 video | 50% TOFU + 30% MOFU + 20% BOFU | Bat dau thu lead |
| Tuan 4 | 5–7 video | 40% TOFU + 30% MOFU + 30% BOFU | Toi uu format thang, tang lead |

**Ky thuat video:**
- Do phan giai: 1080x1920 (9:16)
- Do dai: 15–60s (tot nhat 21–34s)
- Hook: 3 giay dau quyet dinh 80% hieu qua
- Caption: 150 ky tu, 3–5 hashtag
- Nhac: Trending sound tang reach 30–50%

### Loi thuong gap

| Loi | Hau qua | Cach tranh |
|----|---------|-----------|
| Dang 1–2 video roi bo | Algorithm khong hieu kenh → reach thap mai | Cam ket toi thieu 5 video/tuan trong 30 ngay dau |
| Copy nguyen content doi thu | Bi report, mat uy tin, khong co ban sac | Lay y tuong roi lam theo phong cach rieng |
| Chi lam BOFU (ban hang) | Follower khong tang, engagement thap | Ti le TOFU:MOFU:BOFU = 40:30:30 |
| Khong tra loi comment | Mat co hoi tuong tac, algorithm giam reach | Tra loi 100% comment trong 2 gio dau |

---

## 2. Zalo Official Account (OA)

### Giai doan 1 — Tao & Setup (Ngay 1–2)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Dang ky tai oa.zalo.me | Can GPKD hoac CMND chu doanh nghiep | [ ] |
| Chon loai OA | Cua hang / Giao duc / Suc khoe / Dich vu → chon dung | [ ] |
| Avatar | 640x640px, logo ro net | [ ] |
| Anh bia | 1080x360px, the hien dich vu chinh + thong tin lien he | [ ] |
| Mo ta OA | Max 500 ky tu — mo ta dich vu, dia chi, gio mo cua | [ ] |
| Cai dat menu | Tao menu 3–5 muc: Dich vu / Bang gia / Dat lich / Lien he / Uu dai | [ ] |

### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Xac minh OA | Gui giay to theo yeu cau Zalo — mat 3–7 ngay | [ ] |
| Cai dat tra loi tu dong | Tin chao mung khi follow + FAQ bot | [ ] |
| Tao mau tin nhan (template) | 5–10 template cho cac tinh huong thuong gap | [ ] |
| Cai dat thong bao | Nhan thong bao khi co tin nhan moi | [ ] |
| Them nhan vien quan ly | Phan quyen: admin, editor, cs | [ ] |

### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Tao ma QR follow OA | In dan tai cua hang, them vao name card, post len Facebook | [ ] |
| Ket noi Zalo Ads | ads.zalo.me — tao chien dich thu follower | [ ] |
| Tich hop chatbot (neu can) | Dung Zalo chatbot hoac tool ben thu 3 (Pancake, Harafunnel) | [ ] |
| Ket noi CRM | Dong bo thong tin khach hang | [ ] |
| Setup broadcast schedule | Lich gui broadcast co dinh (2–3 lan/tuan) | [ ] |

### Giai doan 4 — Ke hoach 30 ngay dau

| Tuan | Hoat dong | Muc tieu |
|------|----------|----------|
| Tuan 1 | Thu follower: QR tai cua hang, share len Facebook, moi khach cu | 100–300 follower |
| Tuan 2 | Broadcast dau tien: gioi thieu OA + uu dai doc quyen cho follower | Read rate >60% |
| Tuan 3 | Broadcast gia tri: tips/kien thuc nganh + CTA nhe | Click rate >5% |
| Tuan 4 | Broadcast ban hang: uu dai co thoi han + CTA manh | Don hang/dat lich tu Zalo |

**Thong so ky thuat broadcast:**
- Hinh anh: 600x600px hoac 1200x628px
- Tieu de: Max 100 ky tu
- Mo ta: Max 500 ky tu
- Tan suat: Toi da 4 broadcast/tuan (qua nhieu = unfollow cao)
- Thoi gian gui: 9h–11h sang hoac 7h–9h toi
- Gioi han: OA mien phi gui 500 tin/thang, tra phi 49–99d/tin

### Loi thuong gap

| Loi | Hau qua | Cach tranh |
|----|---------|-----------|
| Spam broadcast hang ngay | Unfollow rate >5%, OA bi han che | Toi da 3 broadcast/tuan, uu tien gia tri |
| Khong tra loi tin nhan | Mat khach, danh gia kem | Tra loi trong 30 phut (gio hanh chinh) |
| Chi gui tin ban hang | Khach unfollow, khong doc | Ti le: 60% gia tri + 20% tuong tac + 20% ban hang |
| Khong xac minh OA | Khong duoc gui broadcast, mat trust | Xac minh ngay tuan dau |

---

## 3. Facebook Page

### Giai doan 1 — Tao & Setup (Ngay 1–2)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Tao Page | facebook.com/pages/create — chon loai phu hop | [ ] |
| Ten Page | Ten thuong hieu chinh xac, de tim, co keyword nganh | [ ] |
| Avatar | 170x170px (hien thi 128px tren mobile), logo ro net | [ ] |
| Anh bia | 851x315px (desktop) / 640x360px (mobile), CTA ro rang | [ ] |
| Username | facebook.com/tenbrand — trung voi cac kenh khac | [ ] |
| Thong tin About | Dia chi, SDT, email, gio lam viec, mo ta ngan + dai | [ ] |
| Nut CTA | Chon: Nhan tin / Goi / Dat lich / Mua ngay | [ ] |
| Mau tin nhan tu dong | Loi chao + menu lua chon (Xem dich vu / Bang gia / Dat lich) | [ ] |

### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Xac minh Page (tick xam) | Meta Verified — mat phi hoac gui giay to | [ ] |
| Tao Business Manager | business.facebook.com — quan ly ads + Page | [ ] |
| Cai dat Meta Pixel | Events Manager → tao Pixel → gan len website | [ ] |
| Setup Conversions API | Ket noi server-side tracking (chinh xac hon Pixel) | [ ] |
| Tao Custom Audience | Tu website visitor, engagement, customer list | [ ] |
| Tao Lookalike Audience | Tu best customer — 1% phu hop nhat | [ ] |

### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Ket noi Instagram | Settings → Linked Accounts → Instagram | [ ] |
| Ket noi WhatsApp (neu co) | Cho ads click-to-WhatsApp | [ ] |
| Setup Messenger auto-reply | Instant Reply + FAQ + Away Message | [ ] |
| Ket noi Chatbot | Pancake, Harafunnel, Manychat | [ ] |
| Tao tab tuy chinh | Shop / Dich vu / Danh gia / Video | [ ] |
| Moi 30–50 ban be like Page | Tang social proof ban dau | [ ] |

### Giai doan 4 — Ke hoach 30 ngay dau

| Tuan | So bai | Loai noi dung | Muc tieu |
|------|--------|-------------|----------|
| Tuan 1 | 4–5 bai | Gioi thieu brand, team, cau chuyen, gia tri | Like + Follower dau tien |
| Tuan 2 | 4–5 bai | Giao duc + tips + behind scenes | Engagement, share |
| Tuan 3 | 4–5 bai | Social proof + review + case study | Trust, inbox dau tien |
| Tuan 4 | 4–5 bai | Mix: 40% TOFU + 30% MOFU + 30% BOFU | Lead, dat lich, don hang |

**Thong so ky thuat:**
- Anh vuong: 1080x1080px
- Anh ngang: 1200x628px
- Video: 1080x1080 (feed) hoac 1080x1920 (Reels)
- Caption: 1–3 dong dau = hook, danh xuong dong truoc "Xem them"
- Thoi gian dang: 7h–9h sang, 11h30–13h trua, 19h–21h toi
- Hashtag: 3–5 hashtag (Facebook khong can nhieu nhu Instagram)

### Loi thuong gap

| Loi | Hau qua | Cach tranh |
|----|---------|-----------|
| Moi like ao / mua like | Engagement gia, reach that giam | Organic + paid reach den dung doi tuong |
| Khong tra loi comment | Mat co hoi chuyen doi, algorithm giam | Tra loi 100% comment co y nghia |
| Post qua nhieu link ngoai | Facebook giam reach bai co link | Dat link trong comment dau tien |
| Chi boost post, khong dung Ads Manager | Khong target duoc, phi tien | Luon dung Ads Manager de tao chien dich |

---

## 4. Email Marketing (Brevo)

### Giai doan 1 — Tao & Setup (Ngay 1–2)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Dang ky tai app.brevo.com | Plan Free: 300 email/ngay | [ ] |
| Xac minh domain | Settings → Senders & Domains → Add domain → Them DNS records | [ ] |
| Cai dat DKIM + SPF + DMARC | Theo huong dan Brevo — bat buoc de khong vao spam | [ ] |
| Tao sender | Ten hien thi + email dia chi (dung ten nguoi, khong dung "no-reply") | [ ] |
| Import danh sach khach hang | CSV: email, ten, so dien thoai, ngay mua, phan loai | [ ] |
| Tao List va Segment | Phan nhom: Khach moi / Khach cu / VIP / Churn | [ ] |

### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Test gui email | Gui test den Gmail, Yahoo, Outlook — kiem tra khong vao spam | [ ] |
| Tao template email | 3 template: Welcome, Newsletter, Promotion | [ ] |
| Setup double opt-in | Xac nhan dang ky 2 buoc — giam spam complaint | [ ] |
| Tao form dang ky | Embed form len website, landing page | [ ] |
| Setup unsubscribe link | Bat buoc — Brevo tu dong them nhung nen customize | [ ] |

**Thong so ky thuat email:**
- Chieu rong email: 600px
- Kich thuoc anh: Rong toi da 600px, <200KB/anh
- Tieu de email: 30–50 ky tu (mobile cat o 35 ky tu)
- Preview text: 40–90 ky tu — bo sung cho tieu de
- CTA button: Toi thieu 44x44px, mau noi bat
- Ti le text/image: 60% text / 40% image (tranh spam filter)

### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Tao Welcome Sequence | 3–5 email tu dong khi dang ky: Chao mung → Gia tri → Case study → Offer | [ ] |
| Ket noi website form | Brevo plugin hoac API | [ ] |
| Ket noi Zalo/Facebook Pixel | Tracking conversion tu email | [ ] |
| Setup automation rule | Trigger: dang ky, mua hang, bo gio, sinh nhat | [ ] |
| Tao A/B test template | Test tieu de, CTA, thoi gian gui | [ ] |

### Giai doan 4 — Ke hoach 30 ngay dau

| Tuan | Email | Noi dung | Muc tieu |
|------|-------|---------|----------|
| Tuan 1 | 1 Welcome email | Chao mung + gioi thieu brand + qua tang dang ky | Open rate >40% |
| Tuan 2 | 1 Newsletter | Noi dung gia tri: tips, kien thuc nganh | Open rate >25%, click >3% |
| Tuan 3 | 1 Case study | Ket qua khach hang + CTA tu van | Click >3%, reply |
| Tuan 4 | 1 Offer | Uu dai doc quyen cho subscriber | Click >5%, conversion |

**Lich gui email:**
- Thoi gian tot nhat: Thu 3 + Thu 5, 9h–10h sang hoac 14h–15h chieu
- Tan suat: 1–2 email/tuan (qua nhieu = unsubscribe)
- Tranh gui: Thu 7 chieu, Chu nhat, ngay le

### Loi thuong gap

| Loi | Hau qua | Cach tranh |
|----|---------|-----------|
| Khong xac minh domain | Email vao spam, reputation thap | Setup DKIM + SPF + DMARC truoc khi gui |
| Gui email cho list cu khong clean | Bounce rate cao, bi blacklist | Clean list: xoa email bounce, inactive >6 thang |
| Chi gui email ban hang | Unsubscribe cao | Ti le: 70% gia tri + 20% tuong tac + 10% ban hang |
| Khong co A/B test | Khong biet gi hieu qua | A/B test tieu de moi lan gui |

---

## 5. TikTok Shop

### Giai doan 1 — Tao & Setup (Ngay 1–2)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Dang ky tai seller-vn.tiktok.com | Can GPKD + CMND/CCCD chu | [ ] |
| Xac minh tai khoan | Upload giay to — mat 1–3 ngay | [ ] |
| Setup cua hang | Ten shop, logo, mo ta, chinh sach doi tra | [ ] |
| Them san pham | Anh 1:1 (800x800px min), mo ta chi tiet, SKU | [ ] |
| Cai dat van chuyen | Ket noi doi tac van chuyen (GHN, GHTK, J&T) | [ ] |
| Cai dat thanh toan | Tai khoan ngan hang doanh nghiep | [ ] |

### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Toi uu listing san pham | Tieu de co keyword, anh dep, mo ta day du, gia canh tranh | [ ] |
| Setup voucher cua hang | Giam gia cho don dau, freeship, combo | [ ] |
| Ket noi TikTok Brand Account | Link shop voi tai khoan brand de gan san pham vao video | [ ] |
| Setup affiliate | Cho phep creator ban san pham cua ban, hoa hong 5–15% | [ ] |

### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Tao video co gan san pham | Quay video + tag san pham — khach click mua truc tiep | [ ] |
| Setup livestream ban hang | Test 1–2 buoi, chuan bi script, layout | [ ] |
| Ket noi voi UGC/Affiliate | Tim 5–10 creator dang ky affiliate | [ ] |
| Setup TikTok Shop Ads | Product Shopping Ads, Video Shopping Ads | [ ] |

### Giai doan 4 — Ke hoach 30 ngay dau

| Tuan | Hoat dong | Muc tieu |
|------|----------|----------|
| Tuan 1 | Upload 10+ san pham, 3–5 video co tag san pham | Don hang dau tien |
| Tuan 2 | Livestream thu, chay voucher, mo affiliate | 10+ don hang |
| Tuan 3 | Tang video/ngay, chay Shopping Ads nho | Doanh thu on dinh |
| Tuan 4 | Scale video + livestream + affiliate | Tang don 50% vs tuan 3 |

### Loi thuong gap

| Loi | Hau qua | Cach tranh |
|----|---------|-----------|
| Listing san pham xau (anh mo, mo ta thieu) | Khong ai mua, ti le tra cao | Anh sang ro, mo ta day du, co size chart |
| Khong lam video, chi dang san pham | Khong co traffic tu nhien | Moi san pham can it nhat 3 video |
| Hoa hong affiliate qua thap | Creator khong muon ban | Hoa hong 10–15% cho giai doan dau |
| Khong xu ly don nhanh | Rating shop giam, bi phat | Ship trong 24h, tra loi chat trong 1h |

---

## 6. Instagram Business

### Giai doan 1 — Tao & Setup (Ngay 1–2)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Tao tai khoan | Dung email doanh nghiep | [ ] |
| Chuyen sang Business Account | Settings → Account → Switch to Professional | [ ] |
| Chon danh muc | Chon danh muc nganh chinh xac | [ ] |
| Avatar | 320x320px, logo ro net | [ ] |
| Bio | 150 ky tu: Mo ta + value proposition + CTA | [ ] |
| Link trong bio | Linktree hoac link truc tiep den landing page | [ ] |
| Story Highlights | Tao 4–6 highlight: Dich vu / Review / FAQ / Hau truong / Uu dai | [ ] |

### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Ket noi Facebook Page | Bat buoc de chay ads va cross-post | [ ] |
| Bat Instagram Shopping (neu co) | Settings → Business → Shopping → ket noi catalog | [ ] |
| Setup auto-reply DM | Tin chao mung + FAQ tu dong | [ ] |
| Nghien cuu hashtag | 30 hashtag/post: 10 lon + 10 vua + 10 niche | [ ] |
| Follow 50 tai khoan nganh | Doi thu + KOL + Khach hang muc tieu | [ ] |

### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Ket noi TikTok | Cross-post Reels | [ ] |
| Setup Creator Studio / Meta Business Suite | Len lich dang bai | [ ] |
| Tao template Canva | 5 template: Feed post, Story, Carousel, Reels cover, Highlight cover | [ ] |
| Tao branded hashtag | #TenBrand — dung nhat quan tren moi bai | [ ] |

### Giai doan 4 — Ke hoach 30 ngay dau

| Tuan | So bai | Loai noi dung | Muc tieu |
|------|--------|-------------|----------|
| Tuan 1 | 4–5 feed + 7 story | Grid aesthetic: gioi thieu brand, san pham, team | 100 follower |
| Tuan 2 | 4–5 feed + 7 story + 2 Reels | Giao duc + tips + behind scenes | Engagement |
| Tuan 3 | 4–5 feed + 7 story + 3 Reels | Review + case study + UGC | Save + Share |
| Tuan 4 | 4–5 feed + 7 story + 3 Reels | Mix TOFU/MOFU/BOFU | DM + Lead |

**Thong so ky thuat:**
- Feed vuong: 1080x1080px
- Feed doc: 1080x1350px (duoc uu tien hien thi nhieu hon)
- Reels: 1080x1920px (9:16)
- Story: 1080x1920px
- Carousel: Toi da 20 slide
- Hashtag: 20–30 hashtag/post (luu trong note de copy nhanh)
- Caption: 2,200 ky tu toi da — hook 125 ky tu dau (truoc "more")

### Loi thuong gap

| Loi | Hau qua | Cach tranh |
|----|---------|-----------|
| Feed khong nhat quan (mau sac, phong cach) | Mat chuyen nghiep, follower khong tang | Dung 3–5 mau co dinh, template Canva |
| Khong lam Reels | Mat 50%+ reach tiem nang | Toi thieu 2–3 Reels/tuan |
| Hashtag khong lien quan | Reach sai doi tuong, bi giam hien thi | Nghien cuu hashtag theo nganh, cap nhat hang thang |
| Khong dung Story | Mat ket noi voi follower hien tai | 1–3 story/ngay, dung poll/quiz/question |

---

## 7. Google Business Profile (GBP)

### Giai doan 1 — Tao & Setup (Ngay 1–2)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Tao tai business.google.com | Dang nhap bang Gmail doanh nghiep | [ ] |
| Nhap ten doanh nghiep | Ten chinh xac nhu tren bien hieu | [ ] |
| Chon danh muc | Chon danh muc chinh + 2–3 danh muc phu | [ ] |
| Nhap dia chi | Dia chi chinh xac, ghim tren Google Maps | [ ] |
| Nhap SDT + Website | SDT truc tiep, website chinh | [ ] |
| Nhap gio mo cua | Day du 7 ngay, cap nhat ngay le | [ ] |
| Them anh | Logo, anh bia, anh noi that, anh san pham — toi thieu 10 anh | [ ] |

### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Xac minh doanh nghiep | Thu buu dien / Dien thoai / Email — mat 3–14 ngay | [ ] |
| Viet mo ta doanh nghiep | 750 ky tu — noi ro dich vu, dac diem, khu vuc phuc vu | [ ] |
| Them dich vu/san pham | Liet ke day du dich vu + gia (neu co) | [ ] |
| Them thuoc tinh | Wi-Fi, dau xe, chap nhan the, dat lich online, etc. | [ ] |
| Tao link dat lich/dat hang | Ket noi den form hoac he thong booking | [ ] |

### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14)

| Buoc | Chi tiet | Trang thai |
|------|---------|-----------|
| Ket noi Google Ads | Hien thi dia chi trong quang cao Search | [ ] |
| Setup Google Analytics | Theo doi traffic tu GBP | [ ] |
| Xin review tu khach hang cu | Gui link review truc tiep qua Zalo/SMS | [ ] |
| Tao bai dang GBP | Bai gioi thieu + bai uu dai + bai su kien | [ ] |
| Tra loi review hien co | Tra loi 100% review — ca tich cuc va tieu cuc | [ ] |

### Giai doan 4 — Ke hoach 30 ngay dau

| Tuan | Hoat dong | Muc tieu |
|------|----------|----------|
| Tuan 1 | Hoan thien 100% thong tin, them 10+ anh | Profile hoan chinh |
| Tuan 2 | Xin 5–10 review tu khach cu, dang 2 bai | 5+ review 5 sao |
| Tuan 3 | Dang 2 bai, tra loi review, them anh moi | Xuat hien tren Google Maps |
| Tuan 4 | Dang 2 bai, xin them review, cap nhat thong tin | 10+ review, ranking len |

**Thong so ky thuat:**
- Anh: Toi thieu 720x720px, dinh dang JPG/PNG
- Logo: 250x250px
- Anh bia: 1080x608px
- Bai dang GBP: Toi da 1,500 ky tu + 1 anh + 1 CTA button
- Tan suat dang: 1–2 bai/tuan
- Review: Nham toi thieu 4.5 sao, 20+ review trong 90 ngay

### Loi thuong gap

| Loi | Hau qua | Cach tranh |
|----|---------|-----------|
| Thong tin khong day du | Ranking thap, khach khong tim thay | Dien 100% cac truong |
| Khong tra loi review tieu cuc | Mat trust, khach moi so | Tra loi lich su, de nghi giai quyet |
| Khong cap nhat gio mo cua | Khach den cua dong | Cap nhat moi khi thay doi, dac biet ngay le |
| Khong dang bai thuong xuyen | Mat hien thi tren Google | Toi thieu 1 bai/tuan |

---

## Ban do tich hop lien kenh

### Cach cac kenh ket noi voi nhau

```
                    TikTok Brand
                    (Reach + Awareness)
                         |
              ┌──────────┼──────────┐
              |          |          |
              v          v          v
         TikTok Shop  Fanpage   Instagram
         (E-commerce) (Trust)   (Visual)
              |          |          |
              └──────┬───┘──────────┘
                     |
              ┌──────┼──────┐
              v      v      v
           Zalo OA  Email   GBP
           (Nurture)(Auto)  (Local)
```

### Ma tran tich hop

| Tu kenh | Den kenh | Cach ket noi | Muc dich |
|---------|---------|-------------|----------|
| TikTok → Zalo OA | Link trong bio, CTA trong video | Chuyen follower thanh lead |
| TikTok → TikTok Shop | Tag san pham trong video | Chuyen viewer thanh buyer |
| Facebook → Zalo OA | Ads click-to-Zalo, link trong post | Thu lead de nurture |
| Facebook → Email | Lead form → tu dong them vao Brevo | Xay email list |
| Instagram → Facebook | Cross-post, linked ads | Tang reach |
| Zalo OA → Website | Broadcast co link | Tang traffic |
| Email → Website | CTA trong email | Tang conversion |
| GBP → Website | Link website trong profile | Traffic local |
| GBP → Zalo | Link Zalo trong GBP | Chuyen doi local |

### Quy tac tu dong hoa

| Trigger | Hanh dong | Tool |
|---------|----------|------|
| Khach follow Zalo OA | Gui tin chao mung + menu dich vu | Zalo OA auto-reply |
| Khach dien form tren website | Them vao Brevo list + gui Welcome email | Brevo automation |
| Khach nhan tin Facebook | Bot hoi nhu cau + chuyen sang nhan vien | Pancake / Manychat |
| Khach dat don TikTok Shop | Gui tin cam on + xin review sau 7 ngay | TikTok Shop auto-message |
| Khach de review 5 sao GBP | Gui email cam on + uu dai gioi thieu ban be | Brevo trigger |
| Khach khong mua sau 7 ngay | Retarget ads tren Facebook + TikTok | Meta Ads + TikTok Ads |

---

## Moc tang truong (Growth Milestones)

### 30 ngay dau

| Kenh | Moc "tot" | Moc "xuat sac" |
|------|----------|----------------|
| TikTok Brand | 500 follower, 5 video >1K view | 1,000 follower, 1 video >10K view |
| Zalo OA | 200 follower, read rate >60% | 500 follower, read rate >70% |
| Facebook Page | 300 like, 10 bai, Messenger hoat dong | 500 like, ER >3%, co lead tu organic |
| Email (Brevo) | 100 subscriber, open rate >25% | 300 subscriber, open rate >35% |
| TikTok Shop | 10 don hang, rating >4.5 | 30 don hang, 5+ review |
| Instagram | 200 follower, 12 feed post, 20 story | 400 follower, ER >5% |
| GBP | Profile 100%, 5 review 5 sao | 10 review, xuat hien trang 1 local search |

### 60 ngay

| Kenh | Moc "tot" | Moc "xuat sac" |
|------|----------|----------------|
| TikTok Brand | 1,500 follower, CPMess <35K (ads) | 3,000 follower, 1 video >50K view |
| Zalo OA | 500 follower, don hang tu Zalo | 1,000 follower, re-purchase tu broadcast |
| Facebook Page | 800 like, lead on dinh tu ads | 1,500 like, ROAS >3x |
| Email (Brevo) | 300 subscriber, automation chay on | 500 subscriber, revenue tu email |
| TikTok Shop | 50 don hang, doanh thu tang 2x vs thang 1 | 100 don, affiliate bat dau ban |
| Instagram | 500 follower, DM co lead | 1,000 follower, collab voi brand khac |
| GBP | 15 review, traffic tang tu Google | 25 review, ranking top 3 local |

### 90 ngay

| Kenh | Moc "tot" | Moc "xuat sac" |
|------|----------|----------------|
| TikTok Brand | 3,000 follower, he thong content on dinh | 5,000+ follower, co video viral |
| Zalo OA | 1,000 follower, re-purchase rate >20% | 2,000 follower, revenue chiem 15%+ tong |
| Facebook Page | 1,500 like, ROAS on dinh >3x | 3,000 like, ROAS >5x, organic lead |
| Email (Brevo) | 500 subscriber, LTV tang | 1,000 subscriber, email chiem 10%+ revenue |
| TikTok Shop | 100 don/thang, GMV on dinh | 300 don/thang, top seller danh muc |
| Instagram | 1,000 follower, referral traffic | 2,000 follower, collab thuong xuyen |
| GBP | 25 review, ranking on dinh | 40+ review, top 3 khu vuc |

---

## Cross-reference

- Can ke hoach noi dung cho kenh moi? → Dung `01-lich-noi-dung`
- Can hieu khach hang de chon kenh phu hop? → Dung `09-insight-khach-hang`
- Can tinh ngan sach cho tung kenh? → Dung `10-tinh-kpi-nguoc`
- Can setup email marketing chi tiet hon? → Dung `14-email-marketing`
- Can ke hoach MKT tong the truoc khi mo kenh? → Dung `00-ke-hoach-mkt`

---

## Checklist chat luong

Truoc khi giao bao cao, kiem tra:

- [ ] Chi huong dan kenh user yeu cau — khong lam tat ca neu khong can
- [ ] Moi kenh co du 4 giai doan: Setup, Xac minh, Tich hop, Ke hoach 30 ngay
- [ ] Thong so ky thuat (kich thuoc anh, video, ky tu) chinh xac va cap nhat
- [ ] Moi kenh co bang loi thuong gap voi cach tranh cu the
- [ ] Ban do tich hop chi ro cach cac kenh lien ket voi nhau
- [ ] Automation rules co trigger va hanh dong cu the
- [ ] Moc tang truong thuc te — khong hua so qua lon cho kenh moi
- [ ] Ke hoach 30 ngay co ti le TOFU/MOFU/BOFU phu hop
- [ ] Checklist co trang thai [ ] de user tick khi hoan thanh
- [ ] Phu hop voi nganh hang cua user — khong generic